Website vs. Facebook Page

In the digital landscape, having a dedicated website for your business is the cornerstone of professionalism and credibility. While Facebook pages offer a social media presence, a website provides a centralized hub where potential customers can find comprehensive information about your products or services. Picture your website as the storefront on a bustling street, inviting visitors to explore the full spectrum of what your business has to offer.

Moreover, a website grants you unparalleled control and ownership of your online presence. Unlike social media platforms, where algorithms and policies can change, your website is a digital asset under your command that YOU own.  This autonomy allows you to tailor the user experience, implement SEO strategies for better discoverability, and cultivate a brand identity that resonates with your audience without following FB rules and branding.

Beyond credibility and control, a website serves as a powerful marketing tool. It enables you to showcase your products or services, share customer testimonials, and integrate e-commerce solutions. In essence, a well-designed website acts as a 24/7 virtual storefront, offering convenience to your customers and widening the avenues through which they can connect with your business. In the ever-evolving digital landscape, a website remains a cornerstone for establishing a robust online presence that goes beyond the limitations of a Facebook page.

More than 90% of online searches for local services happen on Google.  People go to FB to look at pictures and see what their friends are up to.  People search on Google if they need a contractor, plumber, landscaper, etc.